Hey loves, its been a while since my last post. I’ve been so busy lately that I haven’t been able to just sit and write. If you follow my social media, you’ll know that I recently started my own brand, Charley’s Closet.
Through that, I’ve learned so much about myself and who I am as a person, entrepreneur, and artist. Starting out, I had my own vision which I still hold onto today. Girl Bosses like Nichole Lynel and Ronne Brown inspire me to do great things! Today we have so many “look-alike” brands, photographers, bloggers, etc. But as an artist, it is important to stick to your artistry and your own true self.
Owning Your Artistry
When it comes to owning your artistry, think about what makes YOU and your craft unique. This was weighing heavily on my mind, so I thought I’d share these thoughts of mine in this short blog post. I’ve come up with a series of questions to ask yourself as you prepare to bring your business to the next level! This will help you separate your business from all of the others in your industry. For example, let’s pretend I’m a bakery owner.
What is your Artistry?
My artistry (or business) is that I can bake any dessert known to man. I want to start a business called York’s Bakery.
Who are your competitors?
Around my area, my competitors are local bakeries and cake makers. My biggest competitor is Pat’s Cakes, Cupcakes, and Cookies.
What about your competitors do you like?
I love that they have a variety of desserts to choose from and they have their very own cake making service.
What makes you different from your competitors?
I want to stand out by offering baking classes every Saturday for those wanting to learn how to bake! They don’t offer that in my area, so that would be a nice asset to my business.
Thinking Outside The Box
You see how thinking outside the box could make you stand out from your competitors? It is important to know how you’ll stand out so people won’t view you as “just another bakery”. For me, owning a clothing line and retail brand was very personal to me because I love fashion. Its one of the many ways I choose to express myself. In Cleveland, there are many upcoming clothing brands. I own my artistry by putting my own personal taste and style to my brand.
I thought it would be hard for me to be noticed because of how highly penetrated the market was. Nonetheless, I found my artistry and I stuck to it. I love photography as well and it has became a big part of my brand. I am a stickler for quality. Fashion and Design have helped me put my brand in the hands of some amazing people and I am so grateful for that! I stayed away from the Fashion Nova look-alikes and built Charley’s Closet into its true form by making sure my brand represented myself and who I am and I love it. That, is how I chose to stand out. I really advice anyone wanting to start a business or if you already have one, or even if you’re just a writer or chef…whatever your artistry is, take these questions into consideration! Look over your business plan and make your artistry known! Until next time babes…